IronmongeryDirect, the UK’s biggest online and mail order supplier of ironmongery products to the trade, has announced that it is bucking the sector’s inflationary trend, having kept its average prices flat since 2010.
Research by the Department of Business Innovation and Skills reveals that the average prices of builder’s ironmongery has risen by 20% over the last two years. This is against a backdrop of a 17.4% average rise in all construction materials since 2009.
Despite this trend, IronmongeryDirect has announced that its average prices haven’t increased since 2009 across its full range of products.
IronmongeryDirect, which supplies over 14,500 different products to the trade, reports that it has been able to keep prices low thanks to building strong relationships and driving efficiency with suppliers.
Low price priority
Wayne Lysaght-Mason, Managing Director at IronmongeryDirect, said: “We recognise the inflationary pressures that have been squeezing the profit margins of our customers and have made it a priority to keep prices as low as possible.
“As we have grown, we have sought to build good relationships with suppliers and pass on the benefits to our customers by resisting the inflation that exists elsewhere in the sector. We believe this is a crucial part of our service to our loyal customers.
“As well as improving prices for customers, we have also introduced other benefits such as a minimum five year guarantee on all products in our range, free returns, free next day delivery on all orders over £45 and earlier opening times for our contact centre to align with the needs of tradesmen.”
IronmongeryDirect has just released its new autumn catalogue with price cuts on over 700 products and prices locked down on 13,000 items so tradesmen can continue to get the best deals on the items they need to get the job done.
IronmongeryDirect has been supplying architectural ironmongery to tradesmen for over 40 years. Starting out as a traditional shop, today customers can browse over 14,500 products in the catalogue, online and now with the new app.
Orders can be placed as late as 8pm for fast next working day delivery, plus all ironmongery products are covered by a minimum five year guarantee. Customers can now take advantage of the new mobile app which makes it even easier to search for products, place orders and track delivery status on-the-go. If for any reason a product needs to be returned, customers can utilise the pre-paid returns label provided with the order.