Roof window manufacturer VELUX and paint and wallpaper experts Farrow & Ball have come together in a new campaign which highlights the transformative effect that daylight can have on interior design.
The campaign centres on the transformation of the Toomey family’s single-storey extension using VELUX roof windows and Farrow & Ball colours. Working together, VELUX daylight expert Grant Sneddon and Farrow & Ball colour expert Joa Studholme showed the couple how to make the most of the available daylight and how to choose colours that look great in their space and suit their lifestyle.
Sean and Sophie bought their 1950s three-bedroom terraced house in Swindon 10 months ago as they knew it had great renovation potential. The rear of the property originally had four small rooms that were dark, gloomy and completely unusable, but with the help of a local architect and builders, they took on their biggest renovation project to date.
Adding a single-storey extension, they created a large, open-plan kitchen and living room with three large VELUX INTEGRA® electric white painted roof windows to provide as much daylight and ventilation throughout the space as possible. To access the garden easily, they also added bi-fold doors.
Grant Sneddon, daylight expert at VELUX, said:“Making sure that light penetrates deep into the room is important when you have such a big space, and roof windows do that as they offer twice as much daylight as a vertical window of the same size.”
Homeowner Sean said: “The roof windows with added rain sensors add so much daylight and air flow throughout the day, they’re a great way of bringing the outside in. Living in the UK, the weather can change in an instant so we feel reassured that they will close automatically if the rain comes on when we’re out.
“We also chose VELUX dark blue electric roller blinds to tie in with the interior of the kitchen, and awning blinds to help control heat coming in, particularly on bright days.”
To find the perfect colour complements for the modern fittings of their extension, Sophie and Sean enlisted the help of Farrow & Ball’s colour consultancy service.
Joa Studholme, colour consultant at Farrow & Ball said: “When we chose colours for Sean and Sophie’s extension, we did it to reflect their personalities, to suit not only the way they live but to make the most of the daylight from their new roof windows.”
“The daylight in the extension changes throughout the day and because our paint is so heavily pigmented the colours change a lot in different light conditions, which makes them feel really alive, particularly when you’ve got fantastic natural light coming from roof windows.”