09 Nov 2021

The Renovator’s Guide to Choosing the Perfect Carpet


Flooring is a major part of any home renovation project. Not only is it essential that it’s functional, but you should also consider appearance, comfort and maintenance – especially when it comes to carpet. Here, Jessica Fox from the Marketing & Design department at Flooring Superstore shares her top tips on picking the right carpet for your home.


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Carpet styles

To start with, you need to consider what carpet style you’d prefer – loop, twist or saxony.

A loop pile carpet has a more tight, flat look. Its small pile height is robust and perfect for busy areas, such as hallways and stairs, living rooms or throughout a family home. However, because of the way these carpets are made, extra caution is recommended if you have pets, as they can catch their claws in the loops and pull them. Keeping their manicures at a regular occurrence will help prevent this. Loop pile carpets are great for achieving a neat, uniform look and generally require very little maintenance.

Twist pile carpets, on the other hand, give a more textured look. They’re made up of twisted fibres, where each one is threaded through the backing and kept in place before another one is started. The pile height on these carpets can vary. Shorter pile heights give a neater appearance, while taller heights have a more luxurious finish.

Finally, saxony pile carpets are known for their ultra-soft texture and two-tone appearance. Manufactured similarly to the twist pile, the fibres are twisted to stand up straight, but the end of the pile is cut at an angle to create that soft-to-touch finish. The carpet colour can differ slightly depending on the direction of the pile.

Both twist and saxony pile carpets are popular choices for homeowners looking for something soft and comfortable underfoot, particularly in bedrooms and living rooms.

Add comfort with underlay

Once you’ve chosen the style of carpet you want, you’ll need to get the right type of underlay to go with it. Underlay is available in different thicknesses, for example, 8, 10 and 12mm.

One of the main benefits of underlay is that it minimises heat loss, improving thermal comfort and reducing energy bills. Underlay is made up of millions of tiny fibres, which act as natural insulators, trapping cold air travelling up through the floor to stop it from making its way into the home. As a result, the home becomes naturally warmer, meaning there’s less reliance on energy-intensive heat sources.

However, there are other benefits of fitting underlay with your carpet too. Underlay can help absorb sound, improve air quality and extend the lifespan of a carpet by up to 50%.

Colour and trends

Grey continues to be a popular neutral base for homeowners, representing nearly a quarter (24.6%) of flooring sold at Flooring Superstore. If you’re looking for something a bit different, other popular carpet colour choices include white and ivy, neutrals – such as beige or sand, rich chocolate hues, bold blues and jewel tones, especially emerald green.

Of course, there are all kinds of colours and patterns of carpets to choose from. Because carpet is such a tactile product, and thicknesses and colours can look different in various lights, it’s always a good idea to try before you buy. As well as seeing carpets in showrooms – especially if they’ve got the technology available to illustrate how the carpet would look in your own property – you can also order samples to check how the flooring appears in your own home in different locations and throughout the day.


A busy family home can be demanding, so making sure your carpet stands up to the challenge will protect longevity. Bleach cleanable carpet ranges are perfect for dealing with those little spillages or messy feeding times. Generic household bleach, diluted with nine parts water, leaves your carpet looking as good as new.

Look out for Stainbloc technology too. This makes the carpet extra resistant to stains due to a coating that repels dirt and liquids, preventing them from settling into the fibres.


Consumers are becoming increasingly more eco-conscious when it comes to their homes, and the good news is there are new innovations in the market to make sustainable carpets more readily available. For example, Serene is a new range of eco-friendly carpets made from recycled products rescued from the ocean. The two lines – Neptune and Poseidon – are manufactured using ECONYL, a unique yarn made from recycled nylon fishing nets. As well as abandoned fishing nets, Serene carpets incorporate other waste materials recovered from the ocean. Its eco textile backing, Eco FusionBac, is manufactured from recycled PET plastic bottles. The aim of the range is to give waste products a new purpose after being removed from the ocean, while making the water cleaner and safer.

Whether you’re looking for a stylish and luxurious carpet, or require a functional and low-maintenance option, with so many carpets on the market, there really is a choice for everyone’s tastes and needs. By taking the time to consider where the carpet will be installed and what style will suit this area the best, you can then explore different colour options, textures and accessories to make sure this vital stage of your renovation project looks good now and for many more years to come.

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