CMO Group Plc, the UK’s largest online only builders’ merchant and parent company of leading e-commerce sites such as Roofing Superstore and Door Superstore, has developed a disruptive new online resource specifically to meet the evolving needs of DIY customers, professional renovators and self-builders.
The new Good Build Superstore has been launched to complement CMO’s existing online product superstores by creating a bespoke retail destination where homeowners can find inspiration and buy everything they need for their project, as well as enjoying all the discounts, special offers and product ranges in one shopping experience.
Supporting the company’s ethos that ‘good builds start here,’ the new www.goodbuilds.co.uk website provides customers with everything they need to tackle a wide variety of projects, from inspiration and design ideas, to practical tips and technical guidance. Offering curated product choice to support specific projects and wider access to over 130,000 products from leading manufacturers, CMO’s latest online venture aims to provide homeowners with the confidence to go from project inspiration to project basket in a seamless, inspirational shopping journey.
As well as helping to streamline the buying process with the option to shop by product or by project, the new Good Build website also includes the option for customers to upload their project plans and receive individual and impartial guidance from the Good Build team. This gives customers a choice of three shopping journeys so they can manage their project in a way, and at time, to suit them.
The Good Build website will provide consumers with a variety of information, with users encouraged to open an account to keep track of their orders and enjoy faster checkout times. The site provides expert guidance on a variety of home improvement projects, with new content added monthly, and over 1,200 inspirational and ‘real life’ customer project images.
Commenting on the launch of Good Build Superstore, Nick Fisher, Director of Sales and Customer Service. said: “As the UK’s largest online only builders’ merchant, we are constantly refining our service offering to better meet the needs of our evolving customer base. Our successful superstore e-commerce sites are popular with both consumer and trade customers but with the changing needs of DIY and self-build market, we were keen to offer our consumer customers a more bespoke solution.
“In much the same way as our Building Superstore account service provides a practical and convenient solution for our professional trade contractor customers, the new Good Build website gives our consumer customers a single-source for researching and purchasing building materials. Whatever your level of skill, and whatever you’re working on, good builds start with us and we’re excited for this next part of CMO’s journey.”
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