30 Aug 2019

Authentic Georgian character

Jaques Construction has selected Imperial Bricks for a new-build executive home in Reigate. With a passion for creating high quality living spaces, Joe and Becky Jaques made the obvious move to choose Jaques Construction – particularly as the Founder and CEO David Jaques is Joe’s brother.


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Searching for a family home, Joe, (who is the eighth generation of the family to run the famous traditional games company, Jaques of London) chanced on a site with planning permission for a single dwelling.

Although the proposed chalet bungalow wasn’t what he and his wife were looking for, they bought the land and applied for permission to build Jack’s House, a detached five-bedroom home, instead. More than 12 months after the initial application, planning permission was granted for the five-bedroom home.

Joe and Becky wanted the house to be true to Georgian architecture so the choice of brick was crucially important. Jaques Construction recommended using Imperial Bricks – the housebuilder had used the company on previous projects and knew it would be possible to select the exact shade and size required to give the new house an authentic Georgian appearance. Imperial’s team set up several sample boards which contractor and client could take to site to compare with the stone and slate options already selected.

David Jaques says: “We needed to use the best bricks we could and we also wanted to offer great value. The sample boards were excellent. We chose the 68mm Reclamation Soft Red blend, a handmade brick with a characterful aged finish.

Keeping the neighbours on side was key, as we were building on a sloping plot which required extensive and fairly disruptive groundworks; there had been planning issues and we wanted to reassure them the end result would be worth it. I think it helped that they could see we’d chosen the best materials so the new house would blend well into the area.”

Reclamation Soft Red is a popular brick for use in restoration and conservation projects, as well as new builds that require a traditional style. It is imperial-sized, 9 x 4¼ x 2¾”: the same size as the bricks originally used in the 19th century.

Imperial’s Reclamation Soft Red bricks undergo a special ageing process to give an identical appearance to genuine reclaimed bricks. They have a soft texture with slight creasing or ‘smiles’ on the face and are perfect for high-end projects such as Jack’s House; they look just like the Georgian originals but meet all modern standards – frost resistant, imperial or metric sizing, reliable quality and with a sustainable supply from stock and none of the wastage associated with reclaimed bricks.

“In our opinion there is no substitute for using a high-quality handmade brick like Imperial’s. Clients aren’t usually happy to pay the cost incurred by the process of cleaning bricks, and reclaimed bricks rarely work well when cutting to form arches as they are so brittle,” continues David.

The 40,000 bricks used on Jack’s House were laid in a Flemish bond. David remarks: “We always have Imperial Bricks in mind for this type of project, as we know we can get the quality and looks we are after.”

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