27 Jul 2017

The self-build boom

A new market report, that is the largest of its kind, has revealed that the self- and custom-build industry is growing at a rate of 6.25% year on year, marking its third consecutive annual spike. At its current pace, the sector is estimated to reach 16,500 housing completions by 2020.


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According to the Self & Custom Build Market Report, commissioned and generated by Homebuilding & Renovating, this three-year forecast implies an industry growth of 41% and an average industry value of £6bn, which reinforces the sector’s strategic role as a contributor to the Government’s house-building targets, by offering choice and quality for the wider public.

The release of these figures marks the most comprehensive analysis of the current and potential industry ever produced from associated publicly-available data. Supported by the National Custom and Self Build Association (NaCSBA), the report forms a go-to reference for the market. It offers insightful reading for policymakers at national and local level and marketers and companies either already in the sector or looking to expand their activity.

Jason Orme, one of its contributors, alongside Michael Holmes and Brian Greene, says: “As a result of the market increase and other factors – not least the reluctance of speculative house-builders to differ their standard offerings – suppliers of products and services are increasingly finding the self- and custom-build market an interesting opportunity. Without discerning information, both of these stakeholders are likely to miss their key goals in the years to come. We compiled this report to facilitate access to the heart of the industry and contribute to them reaching a new milestone in their growth.”

Michael Holmes adds: “The analysis in this report contains details including how, where and why people build their own homes and what they put in them; and, with the maximum possible authority, establishes the shape of the market in the coming years. We believe that this is the best attempt yet at providing a single reference for information on the custom- and self-build market. It will allow us and other members of the industry to better understand the motivations, hurdles and aspirations of self-builders themselves and to understand activity in the market, down to a level previously undiscovered in terms of product choices and spend.”

The report, comprising 112 pages, can be purchased online via: www.homebuilding.co.uk/market-report or at the publishing company’s stand at the London Homebuilding & Renovating Show (22nd to 24th September at ExCeL, London).

The main source of data that this report is based on is an entirely new comprehensive consumer survey of 500 self-builders who had either recently completed or are about to complete their project. This research was conducted via an online survey in 2017. The overall analysis was compiled based on statistics from HMRC, DCLG and more.

About the contributors

Brian Green is one of the UK’s leading housing analysts. Formerly Managing Editor of Construction News, he works for a broad range of clients, including Barbour ABI, Rider Levett Bucknall and EC Harris. He also edits the annual Housing Market Intelligence report. He sits on the Business Department’s Consultative Committee on Construction Industry Statistics and the Construction Products Association’s Economics Research Group. He runs the popular Twitter feed, Brickonomics.

Jason Orme is the Editorial Director of Centaur Media’s Homes Division, including Homebuilding & Renovating. One of the UK’s leading self-build experts, he has built and renovated several houses and is the Author of The Self-Build Dream. He gives advice on building homes to thousands of people each year through live seminar events and broadcast media.

Michael Holmes is the Director of Content & New Product Development at Centaur Media’s Homes Division, including Homebuilding & Renovating. Michael is Chair of NaCSBA, where he advises Government and other public bodies on self-build and custom-build policymaking. He is also a leading self-build expert and has built many homes both privately and commercially.

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